Much like leopard print and mutton chops, blue eyeshadow is one of those things that immediately and knee-jerkingly provoke images of dated, “tacky” vintage in the hearts of many. Or, if you have a soft spot for late 90’s through early aughts television, it invokes the image of Mimi Bobeck from The Drew Carey Show.
This is unfortunate. Blue eyeshadow is one of those things that can really make a person’s eyes pop, depending on the shade.
Although it didn’t start in the 1960’s (it was used commonly in the 1950’s), it was a very popular shade during that time. This was also the time makeup started to help evoke an individualized identity beyond fitting into standard society. Looks became more diverse (especially compared to the 50’s, where looks were largely the same across the board) as subcultures started to grow, especially as the Civil Rights and feminism became more of an issue for many. People wanted to be less cookie cutter, and with it, so did their makeup trends.
Given that we’re fifty years out and still having similar issues today of individualism vs. collective society, I’m all for bringing back blue eyeshadow to help establish individuality. Here are some ways in which blue eyeshadow contributed to doing that during the 60’s.